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ZapLabs Brand Refresh

In 2017, we shipped the redesign of ZapLab’s website in order to drive recruitment numbers and increase overall brand image and perception. Acting as principal designer and key driver, I collaborated in a cross-functional team consisting of leadership stakeholders, human resources business parters, content strategists, development and quality assurance team, to manage scope, deliver designs from initial concept and planning to end product, and debug.

See it Live: ZapLabs.com

Perception is Key

Perception is Key

Think about a brand you love. Why do you love it? Now think about what it does. What are its offerings, and how does it add value to your life? Maybe you’re a die hard fan of Apple, or no—you love your Samsung Galaxy. Maybe you swear by your Allbirds, or today you’re feeling your Flyknits, but no matter what, you always start your day with Philz Coffee.

A successful brand has so much power and presence—it effectively creates and tailors a seamless identity, influences its perception while resonating with its clientele by offering so much more than a product.

Here lies the disconnect

Here lies the disconnect

Although ZapLabs positions itself as the innovative tech hub within the Realogy world, the existing ZapLabs website looked old and outdated, lacked personality, and ultimately failed to adequately capture its innovative technology offerings; the combination of these shortcomings inevitably hurt brand perception as well as recruitment because of its less-than-stellar brand image and lackluster first impression.

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A modern facelift

A modern facelift

With our new look, we have steadily increased our recruitment efforts, hired 80 new hires in 2018 thus far, and conducted 138 interviews for the month of October alone.