Low visibility and awkward positioning of product superlatives
Confusion about the purpose of the site and the nature of the business
Poor user experience for understanding technology offerings and solutions
Brand essence and personality is lost, clouded by stock imagery; Poor brand presence equating to poor perception of company
Low interest from applicants due to aforementioned reasons above
Attract and recruit new talent; top-funner sourcing
Strengthen and validate product value proposition
Build corporate brand awareness and enhance brand perception
Bringing a brand to life
We sought to deliver an experience that not only clearly communicated the business and product offerings, but also captured ZapLabs’ personality—possessing the heart of a startup, with the backing of a corporate giant, all the while in the forefront of real estate tech.
The result is a sleek new look that included updated visuals, photography, colors and illustrations, clearer messaging, along with shiny animations and micro-interactions that would delight prospective candidates, existing talent, as well as our Realogy and brand affiliates.
ZapLabs saw a considerable amount of growth, enrollment, traffic increase, and passed hiring expectations for the year.
79 New Hires in 2018
In the month of October 2018 alone, the company saw
27 Candidates Hosted Onsite
103 Face-to-Face interviews
35 Video or Phone Screens
38 Employees Engaged (Non0HR)