ZapLabs Brand Refresh + Website

In 2017, we shipped the redesign of ZapLab’s website in order to drive recruitment numbers and increase overall brand image and perception. Acting as principal designer and key driver, I collaborated in a cross-functional team consisting of leadership stakeholders, human resources business parters, content strategists, development and quality assurance team, to manage scope, deliver designs from initial concept and planning to end product, and debug.

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Bringing a brand to life

We sought to deliver an experience that not only clearly communicated the business and product offerings, but also captured ZapLabs’ personality—possessing the heart of a startup, with the backing of a corporate giant, all the while in the forefront of real estate tech.

The result is a sleek new look that included updated visuals, photography, colors and illustrations, clearer messaging, along with shiny animations and micro-interactions that would delight prospective candidates, existing talent, as well as our Realogy and brand affiliates.